1.8The Sony Cyber-shot DSC-W35 is the latest entry-level addition to Sony's W-series. The DSC-W35 continues the sleek style and quality internals found in earlier incarnations; it features a 1/2.5-inch Super HAD 7.2 MP CCD, a Carl Zeiss 3x optical zoom lens, and compatibility with accessory lenses, lights, and flash units. The budget-priced Sony Cyber-shot DSC-W35 will enter the market at a MSRP of $179.99.
Picture Quality / Size Options(7.0)
The picture quality and size options for the Sony Cyber-shot DSC-W35 are listed in two separate locations. The compression quality settings are located in the shooting menu and allows the user to switch between fine and standard compression formats. Accessing the picture size settings is accomplished by pressing the delete button located directly beneath the four-way control on the back of the camera. The picture size options for this camera are 7M, 3:2, 5M, 3M, 2M, VGA, and a letter boxed 16:9 mode. These settings are displayed in a semi-transparent graphic overlay located in the lower left corner of the LCD. Functionally, it would be nice to have both the quality and the size settings located within the same menu system since users will often find themselves adjusting both the compression level and the image size at the same time.
Picture Effects Mode(7.0)
The picture effects options on the Sony Cyber-shot DSC-W35 are limited and unimpressive when compared to the in-camera digital effects found in the Canon PowerShot series' MyColors palette. The picture effects options that are included with the DSC-W35 will enable the user to switch between shooting in normal color to shooting with digital filters for rich, natural, sepia and B&W images. These settings are listed in the shooting menu in the color sub-menu and can be adjusted with a live view display.