The Sony Cyber-shot DSC-W30 was introduced at the Photo Marketing Association Trade Show in February 2006. Marketed as an entry-level digital camera with its simplified modes and control systems, the W30 even has a function guide for users who are only now dipping their toes into digital photography. For a relatively low price, this point-and-shoot model offers basic features, such as a Carl Zeiss Vario-Tessar 3x optical zoom lens and a 2-inch LCD screen, as well as a few interesting settings like the High Sensitivity Mode. This mode offers an ISO 1000 setting so users can snap shots in low light; higher ISO settings on consumer digital cameras are becoming hot items this year. At $229, the thin Sony Cyber-Shot DSC-W30 offers consumers a basic medium to snap digital photos on the fly.
