The Cyber-shot DSC-W1 is sculpted by Sony with less stylistic vigor than many other Cyber-shot models, as its boxy form and 35mm point and shoot design suggests a greater concern for pragmatic application and functionality. Offering a 1/1.8”, 5.1 megapixel CCD sensor with an RGB primary color filter applied to it, the DSC-W1 is built for performance. The W1 has several design subtleties aimed towards improved handling and ease of use. Intended as an advanced point-and-shoot camera with simplistic control and portability ease, the W1 will appeal to a broad audience including beginners, travelers and those looking to grow into manual control. Available online for as low as US $327, the DSC-W1 is priced almost $50 less than its chief competitor, the Canon PowerShot S500 and should appeal to the budget conscious as well.