The Pentax Optio W30 has a hefty price tag for a compact in this class. Shoppers looking for a standard point-and-shoot will probably steer clear, especially since better lenses and LCD screens can be found in other cameras with similar image resolution. However, the $300 price tag seems justified for the durable construction and waterproof ability, especially considering that it’s $100 cheaper than some comparable models.

 

Point-and-Shooters – Basic compact camera users may steer clear of the W30 because of the beefier price tag, but the waterproof, durable construction might reel in those with a few extra bucks.

 

Budget Consumers – People with limited funds would probably prefer a 7-megapixel compact camera without the waterproof abilities, many of which are available for at least $100.

 

Gadget Freaks – Techies will love the waterproof and dustproof slim design, perfect to impress your body-surfing or poolside friends with underwater stills or movies.

 

Manual Control Freaks – There are plenty of manual controls, albeit in a limited range, on the W30. However, the absence of manual shutter and aperture settings will probably keep this crowd away.

 

Pro/Serious Amateurs – While pros may be tempted by the rugged construction and waterproof abilities to use as a slim vacation camera, the lousy lens and LCD resolution of the W30 will totally turn them off.