Value
The Pentax Optio M10 is an acceptable value. There is a decent amount of functionality built into this camera, considering its entry level status; adjusting ISO and exposure compensation is useful, though the lack of a manual white balance is disappointing, even at this price point. It’s not a terrible value; it’s just not stellar.

The layout and design of the controls, however, is excellent, and entry level users who don’t care to quibble over controls may find that the ability to easily use their camera is more important to them. It’s probably a better value for pure novices than those who have had a digital camera before, but ultimately, the camera’s worth comes down to image quality. Check back for our full review of the Optio M10 in the coming months for a complete analysis of color accuracy, resolution, dynamic range, noise, speed and timing, as well as other performance characteristics.

Who It’s For
Point-and-Shooters - This camera is clearly aimed at the point-and-shoot photographer and hits its mark.

Budget Consumers - This is not quite the cheapest entry level camera. It’s really intended for someone willing to spend a little more to get a better product.

Gadget Freaks - The M10 has few exterior controls and buttons, and nothing impressive on the inside that would attract the gadget freak.

Manual Control Freaks – Since there is almost no control over manual exposure, this camera will disappoint the manual control freak.

Pro / Serious Hobbyists - Only as a casual vacation camera, and even then, the lack of manual white balance will be a turn-off for many serious shooters.

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