Likes

- Price: $149.95 isn't much  - Controls are laid out well and easy to use  - Manual white balance – a good feature to retain on a bare-bones camera

Dislikes

- It's ugly - Lack of manual controls - Poorly sealed against dirt and moisture - AA batteries fall out when changing memory card

Conclusion
The Pentax Optio E30 is a very inexpensive, very simple camera. The appropriate market for it is the price-conscious non-photographer – someone who wants the occasional snapshot, but wants to avoid the details of photography, and doesn't have ambitions to learn technical aspects. 

We don't have anything conclusive to say about image quality, and image quality is pivotal in our full reviews. Still, the E30's images looked nice and sharp on the LCD. If the E30 performs well, the camera will offer casual snapshooters a solid option for a budget price.