Launched at the CES 2006 show in January, the Pentax Optio E10 is the flagship model in a new Pentax line of entry level, budget digital cameras aimed at users who want a simple photographic experience. Priced at under $200 and available this February, the new camera eschews some of the advanced features on Pentax’s more expensive and simultaneously launched Optio A10. It’s built around a 1/2.5-inch CCD that captures 6 megapixel images. To keep the price low it offers a common 3x zoom lens, runs off of easy to find AA batteries, and has low resolution on its 2.4” LCD.