Panasonic Lumix DMC-TZ1

Value
The Panasonic Lumix TZ1 is priced fairly at $349. When considering manual control and image flexibility, it isn’t a steal, but for an optically stabilized Leica-approved 10x zoom lens in a pocketable frame, it is extremely affordable. The TZ1 is positioned in its own little niche of the digital camera market; there are no other point-and-shoot-styled cameras that offer double-digit optical zoom with image stabilization. Because of this, the Panasonic TZ1 is setting the standard with its price point. So for the combo of skinny camera and long zoom lens, the TZ1 is it. However, if consumers are looking for an expansive focal range but don’t care about the flat, compact surfaces, there are plenty of other models that have such features with more manual control for a competitive price.

Who It’s For
Point-and-Shooters – Beginners will appreciate the less intimidating look of the TZ1 with its few on-camera buttons. They will also appreciate an easy to use camera that has 10x optical zoom.

Budget Consumers – The Panasonic TZ1 is fairly priced, but isn’t an amazing deal. Budget consumers may want to pick the TZ1 up only after their local electronics store has a sale, there’s a rebate available and they’ve got a coupon.

Gadget Freaks – These consumers certainly won’t be attracted by the TZ1’s looks but will enjoy the flip animation mode – if they can find it.

Manual Control Freaks – These consumers will shun the TZ1 because of its lack of manual control altogether. The TZ1 keeps things simple and takes over most control opportunities.

Pros / Serious Hobbyists – With its lack of manual control and hardly any on-camera buttons, these consumers probably won’t even know if the TZ1 is a camera or a camera phone.

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