With an MSRP of US $249.99, the Panasonic Lumix DMC-LC50 sells for $50 less than the DMC-LC70, a camera with comparable features and a nearly identical body. The Lumix DMC-LC50 comes stocked with a 3x optical zoom Leica DC VARIO-ELMARIT all-glass lens, refracting highly refined images to its 1/2.5-inch, 3.3 megapixel CCD sensor. There is a 1.5-inch, 114,000 pixel LCD screen consuming much of the camera's back side. The camera includes a 30 frames per second movie mode; however, there is no option to record audio along with the video. The Lumix DMC-LC50 sports a stylish facade and contains simple control features that make the camera ideal for the point-and-shoot enthusiast and beginning user. Reflecting on the high scores attained by the camera on our resolution test, the Lumix DMC-LC50 user can rest assured that the camera's lack of advanced functions is not a reflection on its imaging capabilities, but rather a gauge of the type of user for whom the camera is designed.