Value
For an estimated street cost of $699 (USD), the asking price of the C-7070 may put it out of the reach of many targeted users. While the camera is designed to appeal to both prosumer and consumer level photographers, $699 is a bit steep for most developing point-and-shooters to invest. Olympus may also alienate prosumer users as SLR prices continue to fall, many of whom will likely opt to throw in another hundred dollars or so and walk away with a digital SLR that will provide significantly more options, flexibility, and higher quality images (although no videos).