Value
These models are on the higher end, price-wise, for slim, stylish cameras but come with some added features not available in competing brands. For instance, the upgraded S6 model has WiFi, which is not available in any competing cameras in the slim class. In addition to their decent 6 MP sensors, both cameras have high-resolution, large LCDs, excellent designs and high-end construction, the interesting new Pictmotion slideshow feature and Nikon’s suite of exclusive features such as Face Priority AF, D-Lighting, In-Camera Red-Eye Fix, a speedy new jog dial, a new One-Touch Portrait Mode, a new GUI and Best Shot Selector. So while the Coolpix S5 and S6 cost a little more than other models in their class, you are getting some significant features for the price.
Who It’s For
Point-and-Shooters – These are great for those in the point-and-shoot crowd who want a slim, attractive camera that takes solid pictures and has an advanced feature set. If price is not a concern, this is your go-to camera
Budget Consumers – While rich in features and a good value for the money, consumers on a budget should check out Nikon’s Coolpix L-series cameras instead.
Gadget Freaks – There are a few features on here for the Gadget Freak such as the WiFi in the S6, the new jog dial, Face-Priority AF and the Pictmotion slide show, but there’s nothing to really knock the socks off of the technophiles in your family.
Manual Control Freaks – Manual Control freaks should turn elsewhere. These models have limited manual control.
Pros / Serious Hobbyists – Though they’re about average in megapixel counts, pros and hobbyist might like these models as a slip-in-the-pocket on-the-go model. We’d however recommend the new P3/P4 for that purpose, since they have a much more advanced feature set.