Digital Camera News
Most Digital Camera Buyers Are Women, Says NPD Group
October 18, 2005 - According to a study recently completed by the NPD Group, a company that tracks consumer trends and behaviors, women are purchasing more cameras than men. Between May and July of this year, the NPD Group estimates that women were responsible for 53% of camera purchases.
Steve Haber, Sony Electronics’ senior vice president for Personal Mobile and Imaging Division, theorizes in a press release, "Women are more likely to be the memory keepers in a family, capturing and sharing family photos and storing family memories."
Analysis group IDC conducted a study shortly before the NPD Group began gathering data, in which it concluded that women generally don’t have the patience or time for tinkering and exploring their pieces of technology, but would rather have something intuitive to use. This could potentially explain why the standard 5 MP, 3x optical zoom point-and-shoot type of camera has become so ubiquitous.
Latest News
& Reviews
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10-Feb-2012
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The new Nikon Coolpix P310 comes with an impressive f/1.8 lens, but we’re not sure if this model can compete with the Canon S100. Read More...
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10-Feb-2012
Nikon S9300 First Impressions Review
It’s not often that “18x optical zoom” and “compact” describe the same camera, but that’s the Nikon S9300 for you. We’ve taken the little devil for a spin here at CP+, read on for our full impressions of Nikon’s latest travel zoom camera. Read More...
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