Value
While the initial $499 price tag on the EasyShare Z740 is a bit steep, users will get a lot for their money if they have it to spare. With 5 megapixels of resolution, a 10x optical zoom, all-glass lens, intuitive functionality and additional accessory options, engaged point-and-shooters seeking strong image quality and an extended telephoto view should get their money’s worth. The Z-line seems tailored to a specific demographic of digital camera users, while other $499 point-and-shoot cameras look to turn heads with a flashy frame and rapid video recording rate, the Z740 targets those perpetually overlooked users who seek something with larger zoom and more flexibility. Those users will likely feel content with their purchase, even at the $499 price range; however, with a bit of luck and stroke of patience, the price is sure to fall.