Kodak EasyShare Z740

Model Design / Appearance
With a flashy veneer of polished silver, the EasyShare Z740’s condensed frame is rectangular with smooth, even curves. The compact SLR styling of the Z740 is reminiscent of Kodak’s DX7590 and DX6490 models. The design is spare in its use of lines, creating a general fluidity in its form, particularly in the camera’s front. There is a large right-hand grip protruding below the shutter release, covered by a muted black rubber strip for added control. The extending zoom lens moves out in two concentric circles, aesthetically balancing the weight of the projecting grip when viewed straight-on. The design opts for a sleek, continuous feel to the compact SLR shape.

Size / Portability
While the Z740 is designed to match Kodak’s DX frame structure, the Z740 is smaller and slightly lighter then the DX7590, offering greater portability than its stylistic predecessor. The Z740 measures 3.8" x 3.1" x 2.9" (34.16-inch³) and weighs 10.1 oz without memory card and batteries. This is a significant reduction from the DX7590’s 3.9" x 3.2" x 3.2" (39.94-inch³) and 12.3oz. body. Although the EasyShare Z740 is slightly larger and far more substantial then most point-and-shoot designs, it remains ideal for handling and is easily transportable. While the Z740 may not be quite as pocket-friendly as other compact point-and-shoot designs, the reduced EasyShare frame can be carried around without burden when stowed in a camera bag.

Handling Ability
The Kodak Z740 is designed to retain the simple functionality and intuitive user interface that EasyShare cameras have become known for. With brief descriptions available within the camera’s menu, beginners can learn as they go. Since their digital inception, Kodak has long relied on a "one-touch" system, ascribing a specific button to each of the camera’s essential controls and features. While this concept is embodied in the camera’s "share" button, general controls and handling on the Z740 are equally accommodating to less engaged users. Shooting and handling is helped significantly by the camera’s large grip, providing added stability and control for the right hand. The grip is situated opposite the large barrel lens, creating a balanced support when shooting with both hands. With the extending lens and the lack of a manual focus ring, the frontal design does seem a bit forced, but certainly helps to handle the camera.

Control Button / Dial Positioning / Size
The layout of controls on the Kodak Z740 places essential shooting features on the top right portion of the frame, near the right index finger, as well as on the back of the camera to the right of the LCD. With a large frame and reduced 1.8" LCD screen, there is more then ample spacing along the right side of the Z740’s back for proper arrangement of buttons to avoid accidental engagement. The buttons themselves are large and slightly raised off the camera’s surface to grant easy access. The zoom toggle controls and oversized finger grip are properly balanced around the shutter release and enable the user to comfortably capture images without sacrificing control. The only possible hang-up I foresee lies in the camera’s Mode dial. Placed near the bottom right segment of the back of the frame, users are encouraged to access the Mode dial with their thumb, rather than the index finger. This is typical of most camera designs, which place the dial near the shutter. Within the center of the mode dial is a joystick that scrolls through menus. Problems may arise if the stick is not pressed straight into the camera, as selections may not be registered. This will take a bit of getting used to if a first-time EasyShare user, but will function adequately after a brief adjustment period. Again, most pertinent controls are given their own button. With the surface area of the Z740’s frame, accessing them should be a breeze.

Menu
All menus on the EasyShare Z740 are designed for simplicity and ease of use. The large menu button on the back activates the menu and provides instant access to shooting controls. Within the menu, users can alter presets and settings to personalize the camera and accommodate their shooting needs. Basic controls include image size and quality settings, exposure compensation, auto focus, color modes, and storage options.

Ease of Use
Ease of use has certainly become the Kodak’s digital hallmark, designing intuitive cameras that require minimal photographic knowledge, yet provide room for growth and expansion. While Kodak does produce some professional SLRs, their mastery remains grounded in simplicity. With its user-friendly interface, the Z740 is designed to apply to beginner users as well as the more advanced shooter. The Z-line is intended to bring further ease to the expanding "ultra zoom" forum and provide users greater shooting opportunity without the need to upgrade their camera.