At the Consumer Electronics Show earlier this month, Kodak unveiled their new Z line of digital cameras with the introduction of the EasyShare Z740 and Z700. The new Z-series supplements the DX line in Kodak’s “ultra zoom” camera segment, falling between Kodak’s current CX and DX lines. The EasyShare Z740 offers a 10x optical, all-glass lens with a 38-380mm (equivalent) zoom that refracts images to its 5 megapixel CCD.

With a host of preset and manual control options, an intuitive interface, and an accessory lens available, the Z740 is set to appeal to the neglected alternative point-and-shooter. Those seeking advanced telephoto range and manual control, without sacrificing ease of use and effortless direct printing will appreciate the Z740, which should provide users room to expand and develop as they go.