The Kodak EasyShare Z740 and Z700 are the founding members of Kodak’s new Z-line of digital cameras, unveiled at the 2005 Consumer Electronics Show. The Z-line, situated between the previous CX and current DX lines, is another series in the “ultra zoom” segment. The EasyShare Z740 hosts a 5 MP CCD with a 10x optical all-glass lens, which offers a 38-380mm (equivalent) zoom range. The Z740 is designed to appeal to the slightly more advanced point-and-shooter, with its intuitive interface, available accessory lens and advanced telephoto range, along with a generous range of manual control and preset options, without sacrificing ease of use and handy direct printing.