Kodak EasyShare Z712 IS

Value
The $299 retail price for the Kodak EasyShare Z712 IS might make the camera more appealing than comparable high-zoom compacts that sell for more, but the limited aperture range, all-plastic body, crowded and poorly located controls, and bad menu design might push consumers to fork over the extra cash for a better quality camera.

Who’s This Camera For?
Point-and-Shooters – The level of control would probably steer away those looking for a fully automatic camera, although, with its fully automatic mode, it might be a good camera to share with a family member who likes more manual controls.

Budget Consumers – This might be the camera to buy for those seeking an SLR-like compact, since it’s cheaper than many of the other options in this category. However, consumers should play with the controls first to make sure they work for them.

Gadget Freaks – Techies will probably shy away from the poorly designed controls and bad 4-way dial, but items like the extra jog dial, the Share button, and Perfect Touch Technology might entertain them.

Manual Control Freaks – Consumer shopping in this category might like the level of manual control and the way exposure settings are accessed, via the jog dial, but they also may question the need for an extra control.

Pro/Serious Amateurs – This group will likely find a better constructed camera to use for a back-up or vacation model.

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