Kodak EasyShare Z712 IS Digital Camera Review

Kodak EasyShare Z712 IS

Digital Camera Review

At PMA 2007 in Las Vegas, Kodak unveiled their latest digital camera, the EasyShare Z712 IS, a lightweight, 7.1-megapixel, 12x optical zoom camera with Optical Image Stabilization and High ISO mode. Available in April 2007 and retailing at $299, this camera is cheaper than many in the high-zoom camera segment. It’s also competitive with some of the higher-end compact cameras. According to Kodak’s marketing materials, Kodak is responding to market trends that claim 70 percent of digital cameras last year were second-time buyers and 70 percent were also women. So will this lightweight digital camera appeal to more informed women camera buyers and translate into increased sales for Kodak? That remains to be seen, but in the meantime, we’ll take a sneak peak at the camera to see how it performs on the Convention Center floor.
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Kodak Z712 IS


Model Design/Appearance
The Kodak Easy Share Z712 IS is a very lightweight camera, making it easy to carry and light around the neck. It adopts the standard design of other high-zoom digital cameras, but the plastic construction doesn’t seem very durable or capable of withstanding much abuse. However, the low weight might be appealing to Kodak’s target demographic: women. But, we’re betting that anyone who buys this type of camera is going to want something that at least feels more substantial and robust.

Size/Portability
The Z712’s size is right within the range of all the high-zoom, SLR-like compacts. It measures 4.1” x 2.9” x 2.7” and weighs 10.6 ounces. This makes it very portable and lightweight, even when hanging by the neck strap. By virtue of its shape and handling, it still gives the feel of mini SLR; however, as stated before, the all-plastic construction coupled with its lightweight doesn’t inspire confidence in the unit’s durability.

Handling Ability
The unit felt comfortable in the hand. The grip is substantial allowing for easy carrying and manipulation. The proximity of the LCD so near to the left side made finding a place for the left hand a bit awkward, as well as using the viewfinder. The eyecup fits so close to the body that it was easy to press your nose onto the LCD, thus clouding the view with grease.

Control Button/Dial Positioning/Size
The controls atop the camera were logically organized. They were easy to operate and spacing was good. The problem comes with the rear panel controls. The lens toggle switch is way too close to the mode dial, leaving fumbling fingers searching for it. Worst of all is the use of the focus switch when using the viewfinder. The switch presses against the side of the cheek, making it difficult for your finger to find and operate it. The toggle switch is easily located, but it is not the most intuitive of devices. In manual mode, you spin it to scroll over exposure options you see in the viewfinder or the LCD, press it to select the option, scroll again to select the specific setting, then press it again to select that option. The 4-way control is also poorly constructed, without enough physical distinction between arrow directions. It’s remarkably easy to inadvertently press one of the arrow dials when selecting the OK button. Even small fingers would have difficulty not hitting one button while trying to press another. This convolutes the shooting process and makes the camera more difficult to use effectively.

Menu
The EasyShare Z712’s menus are very flashy—too flashy. They are very busy graphically and somewhat difficult to read. The non-intuitive menu structure and clustered display makes for an unpleasant experience. Like most camera menus, a particular item is selectable with the 4-way arrow buttons. But the Z712’s menu shows only the current setting, not the menu item itself. It's located at the title bar at the top of the menu stack, so you have to look back at the title bar to see where you are in the menu. Then you select the item by pressing OK, which brings you into the submenu of selectable options. Once you get the hang of navigation, it’s not too bad, but the design could be more intuitive – particularly for a brand that endlessly markets its ease of use.

Other than the basic modes, many of these settings were not explored but will be in the full review to come. The Playback settings listed here were not available on the preproduction model, but they were taken from the Kodak website.

Shooting
 
Picture Size
7.1 mp, 6.3 mp (3:2), 5mp, 3.1 mp, 2.2 mp (3:2), 2.1 mp (16:9)
Compression
Fine, Standard, Basic
White Balance
Auto, Daylight, Tungsten, Fluorescent, Open Shade
Exposure Bracketing Interval
+/-0.3, +/-0.7, +/-1.0
Exposure Metering
Multi-Pattern, Center-Weight, Spot
AF Zone
Multi-Zone, Center-Zone, Selectable Zone
AF Control (Still)
Continuous, Single
Color Mode
High, Natural, Low, B/W, Sepia
Sharpness
High, Normal, Low
Date Stamp
On/Off
Shooting Modes
Accessed via the mode dial
Smart Scene
Auto mode
Program
 
Aperture Priority
 
Shutter Priority
 
Manual
 
Favorites
 
Movie
 
Scene
 
High ISO
For shooting moving subjects under low light.
Sport
 

Set-up
 
LCD Brightness
1-5
Image Storage
Auto, Internal Memory
Set Album (Still)
Select Album Names to Organize Pics
Capture Frame Grid
Off/On; places frame on viewfinder to compose image by rule of thirds.
Image Stabilizer
Single, Continuous, Off
Quickview
Off/On; displays image for 5 seconds after pic or video taken.
Advanced Digital Zoom
Continuous, Pause, None
Orientation Sensor
On, On Transfer, Off; rotates image top up.
Camera Sounds
Apply sounds to these functions: Exit, Theme, Power On, Focus Lock, Shutter, Self-Timer, Error.
Sound Volume
Off, High, Medium, Low
Date and Time
 
Auto Power Off
10, 5, 3, or 1 minute
Video Out
NTSC (default), PAL
Language
 
Reset Camera
 
Format
 
About
Camera Model, Firmware

Playback
A.k.a. Review
Select All
 
View By
All, Date, Album, Image Storage
Album
Tag images and video with album names.
Perfect Touch Technology
Automatically corrects common flaws and mistakes; options are Save as New, Replace Original, Cancel.
Crop
 
Protect
 
Slide Show
Begin, Exit, Interval, Loop
Copy To
Copy from internal memory to card and vice versa.
Multi-Up
Display up to 9 thumbnails.

Ease of Use
All of the major modes on the Z712 are accessed through the mode dial, and the other major functions—flash, drive, and focus—are accessed via the buttons near the shutter. Manual exposure settings are accessed in manual mode using the jog dial to select items on screen. Once you figure out the jog dial, changes are made easily enough, and it's certainly nice to have all the options displayed for you at once. But it’s unclear why there needs to be a separate dial when the 4-way control could serve as the selector for these functions, as it does on other cameras. Also, the crowded controls and menus make it awkward to use at times, particularly when using the viewfinder.

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