Digital Camera Review

Digital Camera Review

With the Kodak EasyShare LS753, the consumer expects the strong shooting elements of its predecessor, the LS743, but with an expanded 1/2.5-inch 5-megapixel CCD. The two cameras are physically similar, with an emphasis on the LS753's low slung silver gray body and slim profile that allows for practical and effortless transportation. The back of the camera features an attractive and amply sized 1.8-inch LCD screen with LED lights that allow for easier navigation, a feature that will be appreciated by any user who has ever attempted to shoot in low light. The only major drawback of the Kodak LS753 is the relatively restrictive 2.8x optical zoom lens; however, the seductive aesthetics may encourage many users to overlook this. The camera is capable of direct printing and includes 32MB of internal memory along with a SD/MMC memory card slot. The LS753 retails for $349.95.
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Color (8.52)
To test the LS753's color accuracy, we ran several images from the camera into Imatest Imaging Software. The software compares the camera's reproduced colors to the corresponding ideal of the GretagMacbeth color chart and outputs quantitative results. The color chart below expresses the results within the displayed 24 color tiles; the outer square represents the camera's produced tone, while the inner square is the corrected version by the software and the small, vertical rectangle in the center is the ideal.

 

Below is a graph representing the color accuracy of the Kodak EasyShare LS753. The circles represent the tones produced by the camera, while the squares indicate the ideal. The greater the distance between the two, the larger is the degree of error for that particular tone.

 

The Kodak EasyShare LS753 earned an impressive 8.52 overall color score. Most of the Kodak cameras score well in terms of color rendition. Kodak attributes this to its Color Science Chip CCD that is flaunted for its color accuracy. The LS753 received an overall color error score of 7.04 and a mean saturation score of 110.2 percent. All compact cameras slightly over-saturate images to enhance skin tones and produce robust images and the LS743 follows suit with enhanced accuracy and vibrancy.

 

Still Life Scene
The image below is a shot of our attractive still life scene taken with the Kodak EasyShare LS753.


Click on the above image to view a full resolution version (CAUTION: the linked file is very large!)

Resolution / Sharpness (3.22)
The Kodak EasyShare LS753 markets 5.36 megapixels on its CCD, with 5 of those being effective for images. When tested, most cameras fail to record their projected megapixel count; therefore, we test each camera using Imatest Imaging Software and the industry standard ISO resolution chart to determine the camera's true active resolution. A score within 70-80% of the manufacturer's count designates a "good" performance. Within 80-90% is seen as "very good" and anything above 90% is extremely rare and considered "excellent."

 

The Kodak EasyShare LS753 recorded 3.22 megapixels, which is only 65% of the 5.0 effective pixels that Kodak reports. For the sake of comparison, the Canon PowerShot A80 recorded 70.4% of the manufacturer's pixel count, while the similarly styled Panasonic Lumix DMC-FX5 recorded 88% of its effective 4.0 megapixels. Most Kodak imagers we have tested attained scores exceeding 70% of their marketed pixel count with the exception of the LS753's predecessor, the EasyShare LS743, which recorded 69%. While it is possible that the model we tested could have been defective, continual testing reaffirmed the disappointing 65% score.

 

Noise - Auto ISO (2.95)
The Kodak EasyShare LS753 performed poorly when tested for produced noise using the camera's automatic ISO setting. This point-and-shoot camera is aimed at the more automatically-oriented crowd, so it is unfortunate that the Auto ISO levels produced such high levels of noise, as many of the camera's users will likely depend on the auto ISO shooting mode. The noise could be attributed to the camera's limited range of ISO speeds when in automatic mode: 80-160.

Noise - Manual ISO (5.89)
The LS753 does offer an impressive range of ISO speeds: 80, 100, 200, 400, and 800. Most compact digital cameras hover in the 100-400 region. Using Imatest Imaging Software, we tested noise levels at each ISO rating. To determine the overall score, we put the noise results into a regression analysis. The graph below shows the noise at each level; the horizontal axis shows the ISO rating and the vertical axis shows the amount of noise.

The 5.89 overall manual noise score the LS753 received indicates a vast improvement in image clarity over the camera's automatic ISO setting; however, the camera still produces high levels of noise in most images shot at ISO 200 and above. While this can be compensated for by using a flash or added external lighting, the camera is not equipped to shoot in low light scenes, even with its ISO 800 setting.

Speed / Timing
Start-up to First Shot (6.77)
The Kodak EasyShare LS753 takes 3.23 seconds to power up and take its first shot. This is about average for a compact digital camera, although now, many cameras are made for faster initial boot-up times.

 

Shot to Shot Time (8.46)
In normal mode, the LS753 takes 1.54 seconds between shots. It can do this for three shots before needing an additional six seconds afterward to write them to memory. The burst mode is located in the shooting menu. Once it has been turned on, the camera can shoot up to four pictures with only 0.36 seconds between them.

 

Shutter to Shot Time (8.46)
From the moment the user depresses the shutter button to the moment the shutter releases and captures the picture, 0.27 seconds go by.
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