With the Kodak EasyShare LS753, the consumer expects the strong shooting elements of its predecessor, the LS743, but with an expanded 1/2.5-inch 5-megapixel CCD. The two cameras are physically similar, with an emphasis on the LS753's low slung silver gray body and slim profile that allows for practical and effortless transportation. The back of the camera features an attractive and amply sized 1.8-inch LCD screen with LED lights that allow for easier navigation, a feature that will be appreciated by any user who has ever attempted to shoot in low light. The only major drawback of the Kodak LS753 is the relatively restrictive 2.8x optical zoom lens; however, the seductive aesthetics may encourage many users to overlook this. The camera is capable of direct printing and includes 32MB of internal memory along with a SD/MMC memory card slot. The LS753 retails for $349.95.

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