Picture Quality/Size Options (7.0)
The Kodak EasyShare LS743 is capable of recording in JPEG (EXIF v 2.2) for still images, and Quicktime Mov, NTSC/PAL output for video options. The JPEG images can be captured in the following sizes: good (1.1 MP, best used for email or computer display), better (2.1 MP, good for images up to 8 x 10-inch prints), best (3:2) (3.5 MP, good for printing up to 20 x 30-inch prints with some cropping), and best (4 MP, for printing images up to 20 x 30-inch prints without cropping).

Picture Effects Mode (6.0)
The Kodak EasyShare LS743 allows the user to control color within the main menu. Once highlighted, the user can choose between color (default), black and white, and sepia. In addition to offering these image options on-camera, the Kodak EasyShare software also gives the user the option of converting an image to black and white or sepia tone. I would have liked to see a few more options in this section such as multiple color settings and minor adjustment capabilities for hue, saturation, contrast, or sharpness. These options are becoming more common among cameras in this range.

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