Likes

- Nice small size and light weight - Friendly and easy-to-use Menu - Nice button labels - Good for the novice user

Dislikes

- Limited manual features - Poor battery life - Some buttons are small and difficult - Small Viewfinder

Conclusion
The Kodak EasyShare LS743 is a good middle-of-the-road camera that will serve point-and-shooters well. With its light weight and clever design, 4 megapixel resolution, and 80 minute movie capability, it will fulfill many camera buyers’ needs and wants. However, this isn’t a camera for people who value manual control over ease of use and friendliness.

In terms of picture quality and performance the Kodak EasyShare LS743 did well. Its color representation (although a little saturated) was very accurate and produces well balanced and pleasing images. Similarly it produced a comparatively low amount of digital noise. Although the resolution wasn’t off-the-charts impressive it isn’t bad enough to cause any alarm.

The Kodak EasyShare lineup lives up to its name with an extensive array of printers and software accessible for the average user. Kodak is putting a lot of time and weight into pleasing the hands-on digital camera owners who want to shoot, edit, and print their images on the spot. If this appeals to you, the Kodak EasyShare LS743, combined with EasyShare accessories, will make for an impressive home imaging system.