A camera is only worth $25,000 if one can make $100,000 with it. It's hard to say how many people can do that. The H3D 31 produces marvelous quality, securely at the level that used to require 4x5-inch film – we'll have to test the camera before we swear to that, but looking at its sample images, it doesn't feel risky to say. A decade ago, advertising photographers plowed through Velvia at amazing rates. Some of their clients have been convinced to take a quality hit for cost and convenience. Advertising is a competitive business, though, and buyers have to balance cost and quality. An ugly, low-cost ad is less cost-effective than a striking, expensive one. Apparently, Hasselblad has a product that delivers quality.  Hasselblad can't control how much demand there is for the quality in the marketplace for images. Given enough demand, the H3D 31 will offer value to a segment of commercial photographers.

 

The H3D 31 is for high-end commercial photographers and rich lunatics.

 

Connectivity/Extras	Page 9 of 11		Conclusion
Hasselblad H3D 31 First Impressions Review Navigation
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