The E1410SW is GE’s premier point-and-shoot camera debuting in 2012. It’s got quite a few features with some strong imaging capabilities, especially for it’s price. The CMOS sensor captures 14.4-megapixel photos, the fast shutter speed takes up to 10 full resolution photos per second and allows for 1080p full HD video recording. There are a mix of modes for both beginner and intermediate users like a manual mode and the ability to do multiple exposures, as well as a face beautifier and a pancapture function.

The list of features is nice, and we can certainly appreciate an MSRP of $159.99, but as far as actual performance, we will know the true stats once we have run it through our gauntlet of testing back at the labs. The E1410SW will ship this January in black, red, brown, and champagne.