Introduction

Wait...GE makes cameras?

That's what popped into our heads after spotting the E1410SW earlier this year at CES. While not traditionally known for its imaging products, a little research reveals that a few cameras have carried the General Electric brand since as early as 2007. Who knew?

On paper, the unpronounceable E1410SW is at least competitive, offering 10x zoom in a compact body for only $160. We still aren't expecting much from this one, but hey, we've been wrong before....