Fuji Fuji FinePix XP10

	Introduction
Fujifilm got its corporate feet wet in the waterproof digital market last year with the Z33WP, a $140 point-and-shoot with a 10-foot water resistance, 3x zoom and standard-def video which earned mediocre  scores in our review (available here). With the new XP10, they've refined the design with sleeker lines and a hot paint job, boosted the resolution to 12M, the zoom to 5x, the video to 720p and the price to $200 (still on the low end of the waterproof spectrum). We couldn't play dunk-the-gear or evaluate final photo quality when we got hands-on with a pre-release model at the company's PMA trade show booth, but we did explore the feature set, try out the controls and take a few quick snaps. Here's what we found.

Front

We're inclined to like this green version of the XP10, with its tropical fish design vibe (eye in the front, tapered toward the back – it even has little grey scales), but others may prefer the black, silver, blue or pink models. The look is more streamlined, the paint job flashier (with metallic flecks) and the grey bumps a useful, grippable add-on when compared to its predecessor, the Z33WP (reviewed here). The new camera also bumps up the zoom lens, from 3x to 5x, adds 720p video recording, and costs $60 more.

The round pedestal at the right is part of the PMA trade show display, not a camera feature.

Back

The camera has membrane-coated buttons on the right to maintain a waterproof seal, plus a more conventional four-way controller. One of these buttons is dedicated to stopping and starting video recording, a useful feature.
 

The LCD measures 2.7 inches, with 230,000-dot resolution.

Several controls are protected by a flexible black covering.

Sides

The left side of the camera is home to the I/O port and speaker; the right has a wrist strap connector.

The left side, with speaker and I/O port.

The right side, with wrist strap connector.

Top

The camera top has a mono mic on the left, the power and shutter button on the right.

Camera top, with mic at far left

Bottom

The camera body has a securely latched battery / memory card compartment (the better to cope with the watery environment) and a tripod socket uncomfortably all the way off to the side, being used here to tether the XP10 to its trade show display stand.

Camera bottom, with watertight battery compartment