July 26, 2007 - Fujifilm today announced the FinePix Z10
fd, a 7.2-megapixel camera marketed to Generation Y. Under the slogan, “Face_it. Beam_it. Blog_it,” this point-and-shoot possesses face detection, IrSimple technology for wireless image transfer, and a Blog function. Complemented by a new website, the Fuji Z10
fd will be offered in new colors designed to win over younger fashion-conscious consumers. The Z10
fd will retail for $199.95 when it is available in September.
Fuji markets the Z10
fd to the 13- to 26-year-old demographic. With a new color scheme and camera sharing functions, the Z10
fd is tailored for Gen Y or, as Fuji likes to call it, “Gen Z.”
The Z10
fd follows last year's Z5
fd. The Z10
fd maintains a 3x optical zoom lens and 2.5-inch LCD screen. The Z10
fd, however, has a higher 7.2-megapixel Super CCD versus the previous model's 6.3-megapixel sensor.
Like the Z5
fd, the Z10
fd includes face detection technology and adds an additional feature called Automatic Red-eye Removal that automatically corrects red eye within the camera. The camera instantly detects a face and makes the edit, eliminating the need for post-capture computer editing.
The Z10
fd features IrSimple technology, Fuji’s system for wireless image transfer. With an infrared sensor located on the camera body, users can transfer photos between Ir-enabled devices, including other cameras.
“This demographic – it’s really all about their friends and their environment,” said Fujifilm Senior Product Manager David Troy of Consumer Digital Cameras, Electronics Imaging Division in a press interview. “IrSimple communication makes it easier to capture a great shot and basically pass it to your friend.”
Further catering to the Internet-savvy generation, the F10
fd has a corresponding destination website - offZhook.com - where users can submit photos for competition and download displays. The site will launch Aug. 1.
The camera features a dedicated Blog mode, carried over from the Z5
fd camera. The Blog mode is a built-in editing function that resizes a photo to Web resolution (640x480 or 320x240 pixels) post capture.
The F10
fd will be available in five colors, including some that weren't previously offered: Midnight Black, Wave Blue, Sunset Orange, Hot Pink, and Wasabi Green.
“Colors have recently become popular in digital cameras, and Fuji is jumping out in front introducing a number of very vibrant and energetic colors for this camera,” said Troy.
The Fuji FinePix 10
fd accepts Li-ion batteries with a reported 200 shots per charge. The camera comes with 54MB of internal memory and accepts xD, SD, and SDHC media for additional storage.
Camera comparison
|
Camera Model
|
Fujifilm FinePix Z5fd
|
Fujifilm FinePix Z10fd
|
|
Price
|
$229
|
$199.95
|
|
Introduction Date
|
March 2006 (U.S.)
|
July 2007
|
|
Sensor
|
6.3 MP Super CCD
|
7.2 MP
|
|
Monitor
|
2.5-inch LCD
|
2.5-inch LCD
|
|
Key Features
|
- Face Detection
- Blog Mode
- IrSimple
|
- Face Detection
- Blog mode
- IrSimple
- New Automatic Red Eye Removal
- New Camera Body Colors
|
|
Available Colors
|
- Pink
- Wine
- Brown
|
- Midnight Black
- Wave Blue
- Sunset Orange
- Hot Pink
- Wasabi Green
|
|
News Article Link
|
|
Fuji Targets Gen Y with Z10fd Camera
|
|
Review Link
|
|
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