Digital Camera News

July 25, 2007

Fuji Targets Gen Y with Z10fd

Take a look at the new Fuji cameras

July 26, 2007 - Fujifilm today announced the FinePix Z10fd, a 7.2-megapixel camera marketed to Generation Y. Under the slogan, "Face_it. Beam_it. Blog_it," this point-and-shoot possesses face detection, IrSimple technology for wireless image transfer, and a Blog function. Complemented by a new website, the Fuji Z10fd will be offered in new colors designed to win over younger fashion-conscious consumers. The Z10fd will retail for $199.95 when it is available in September.

Fuji markets the Z10fd to the 13- to 26-year-old demographic. With a new color scheme and camera sharing functions, the Z10fd is tailored for Gen Y or, as Fuji likes to call it, "Gen Z."

The Z10fd follows last year's Z5fd. The Z10fd maintains a 3x optical zoom lens and 2.5-inch LCD screen. The Z10fd, however, has a higher 7.2-megapixel Super CCD versus the previous model's 6.3-megapixel sensor.

Like the Z5fd, the Z10fd includes face detection technology and adds an additional feature called Automatic Red-eye Removal that automatically corrects red eye within the camera. The camera instantly detects a face and makes the edit, eliminating the need for post-capture computer editing.

The Z10fd features IrSimple technology, Fuji’s system for wireless image transfer. With an infrared sensor located on the camera body, users can transfer photos between Ir-enabled devices, including other cameras.

"This demographic – it’s really all about their friends and their environment," said Fujifilm Senior Product Manager David Troy of Consumer Digital Cameras, Electronics Imaging Division in a press interview. "IrSimple communication makes it easier to capture a great shot and basically pass it to your friend." 

Further catering to the Internet-savvy generation, the F10fd has a corresponding destination website - offZhook.com - where users can submit photos for competition and download displays. The site will launch Aug. 1. 

The camera features a dedicated Blog mode, carried over from the Z5fd camera. The Blog mode is a built-in editing function that resizes a photo to Web resolution (640x480 or 320x240 pixels) post capture.
 
The F10fd will be available in five colors, including some that weren't previously offered: Midnight Black, Wave Blue, Sunset Orange, Hot Pink, and Wasabi Green.

"Colors have recently become popular in digital cameras, and Fuji is jumping out in front introducing a number of very vibrant and energetic colors for this camera," said Troy.

The Fuji FinePix 10fd accepts Li-ion batteries with a reported 200 shots per charge. The camera comes with 54MB of internal memory and accepts xD, SD, and SDHC media for additional storage.

Camera comparison

Camera Model	Fujifilm FinePix Z5fd	Fujifilm FinePix Z10fd
Price	$229	$199.95
Introduction Date	March 2006 (U.S.)	July 2007
Sensor	6.3 MP Super CCD	7.2 MP
Monitor	2.5-inch LCD	2.5-inch LCD
Key Features	- Face Detection - Blog Mode - IrSimple	- Face Detection - Blog mode - IrSimple - New Automatic Red Eye Removal - New Camera Body Colors
Available Colors	- Pink - Wine - Brown	- Midnight Black - Wave Blue - Sunset Orange - Hot Pink - Wasabi Green
News Article Link	Fuji Japan Introduces FinePix Z5fd	Fuji Targets Gen Y with Z10fd Camera
Review Link	Fujifilm FinePix Z5fd First Impressions	--

Spec Sheet

- Fujifilm FinePix Z10fd