Value
The Casio S10 sells in the North American market for $249, which seems a fair price and perhaps even a bit low. Many manufacturers hike the price up on their slim and trendy cameras just for the sake of style. Luckily, Casio doesn’t bank on people paying more for style. The conservative $249 price is fair for what this camera is: a thin 10.1-megapixel camera with a host of Scene modes and scant manual controls.
Who It’s For
Point-and-Shooters – The Casio Exilim EX-S10 is a flat and stylish point-and-shoot made for these consumers.
Budget Consumers – The S10 is Casio’s least expensive slim digital camera and may just get this group salivating.
Gadget Freaks – There aren’t any gadgets that will attract these consumers.
Manual Control Freaks – There is a serious lack of manual control on this camera; this won’t be impressive to these folks.
Pros/ Serious Hobbyists – This won’t even be a passing thought.
