Value
At the mid $200 price point, the Casio EX-Z60 sits right in the middle of a highly competitive market. It does not fall short in any of the key features customers are clamoring for: large display screen, pocket-size outline, 3x zoom lens, 6 megapixels of still resolution, high quality movie mode and lots of added features. But then again, the competition is offering the same. Like so many other pocket cams, the Casio does not stand out, but it will do for those looking for a hint of style.

Who It’s For
Point-and-Shooters - This is the target audience for this camera. It would be ideal for this application.

Budget Consumers - It’s not the cheapest in this category, but still a good buy.

Gadget Freaks - The general entry-level digital camera is usually so simplified it doesn’t appeal to gadget freaks. This model has some offbeat features that might, though this camera is not guaranteed to be a hit with this crowd.

Manual Control Freaks - There isn’t much manual control, so this is not the camera for these people.

Pro/Serious Hobbyists - This group might like the styling and metal body, but be put off by the sheer number of odd shooting presets and lack of manual control.

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