Canon PowerShot SD800 IS

The Canon SD800 comes with a lot of trendy new technologies and users are going to pay a premium for it. The camera costs $399, which is above average for a camera that does not include manual exposure control and can still fit in a pocket. Aside from that though, this PowerShot has optical image stabilization, face detection auto focus, and higher ISO sensitivities. Sure, this technology costs more to produce. But this technology also translates into better pictures – which is worth the $399, right?

 

Point-and-Shooters – This digital camera is geared toward this market with its compact frame, trendy technology, and overall ease of use. The abundance of picture effects, organizational features, and direct printing capability make the SD800 a perfect choice for casual shooters.

 

Budget Consumers – The $399 price tag may stop these consumers from making the purchase; there are other cameras out there that provide the same level of control – or more – for a cheaper price.

 

Gadget Freaks – At the Photokina convention center, the Canon booth attracted scores of these people. The SD800 was wired to a television screen that showed the live preview complete with the face detection and tracking brackets. Gadget freaks were hooked.

 

Manual Control Freaks – These consumers weren’t as impressed. The white balance can be set and the ISO offerings are more extensive, but there is still no manual control over shutter speed and aperture.

 

Pros/ Serious Hobbyists – The SD800 IS takes great pictures, but won’t replace anyone’s Hasselblads or Leafs.