Canon PowerShot SD40 First Impressions Review

At $349, the SD40 is a mid-range point-and-shoot. There are much cheaper models (Panasonic has several at around $200), but the SD40 is good value for a camera this small and with a full range of manual and automatic controls.

Point-and-Shooters – Party people will love the size of the SD40 - it’s small enough to fit into a handbag and still leave enough space for a cool pair of shades.

 

Budget Consumers - At $349, the SD40 is not the cheapest camera out there. But it’s not a bad value for the value-conscious consumer.   

 

Gadget Freaks - Gadgeteers who like the smallest of everything will like the SD40: it will go with their near-invisible cell phone and nano laptop.

 

Manual Control Freaks - Manual control freaks should avoid the SD40. It can be manually controlled, but it’s not easy.

 

Pros/Serious Hobbyists - It’s as thin as a supermodel, but it’s difficult to get full control of. It might make a nice candid backup cam for between shoots, but it’s not going to cut it as a pro cam.