Canon Point and Shoot and Non-DSLR
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Canon PowerShot SD40 First Impressions Review

by Richard Baguley
Published on October 13, 2006

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Model Design / Appearance
The SD40 is a stylishly designed, small camera for the point-and-shoot crowd. The camera is available in 4 colors called Precious Rose, Twilight Sepia, Olive Grey and Noble Blue. Most of the shots we took are of the Olive Grey color. The camera is designed to fit into a pocket and be taken out for the occasional photo moment. Despite its small size, this model has handling in mind with the design. The right side of the camera is curved and is designed to be cradled in the palm of your hand.
 
Size / Portability
The SD40 is a very small camera: at 3.8 x 1.8 x 0.94 inches, it’s one of the smallest models out there. Combined with the low weight of the camera (around 4 oz), this size means it’s a very portable camera, ideal for taking on day trips or to parties where you wouldn’t want to lug a larger camera around.
 
Handling Ability
Although the SD40 is small, it fits well into the hand, with the shutter button falling naturally under the index finger. The lanyard loop is on a curve that provides a natural grip point, and it should be no problem to hold the camera.

Control Button / Dial Positioning / Size
The Canon PowerShot SD40 takes a slightly unusual approach of combining the zoom control with the directional control; you push it up to zoom in, and down to zoom out. This takes a bit of getting used to, but it works well once you get used to it. The other control buttons are nicely sized and spaced, thanks in part to the undersized LCD screen that frees up space elsewhere.
 
Menu
The menus of the PowerShot SD40 are accessed by pressing both the Func./Set button and the Menu button. The Func./Set button is mainly for accessing things that you would want to change while shooting, while the other menu is for more complex features.
 
Func./Set Menu
 
Mode
Sets the shooting mode (Auto, Manual, Portrait, Landscape, Night Snapshot,
Color Accent, Color Swap, Stitch Assist, Movie, Scene)
Exposure Compensation
Sets the exposure compensation (up to 2 stops up or down, in 1/3 stop steps)
ISO
Sets the ISO rating (Auto, High, 80, 100, 200, 400, 800, 1600)
AWB
Sets the white balance (Auto, Daylight, Clouds, Tungsten, Fluorescent, Fluorescent H, Underwater, Custom)
Drive Mode
Sets the drive mode [Single, Continuous, self timer (10 sec, 2 sec)]
My Colors
Sets the color mode (Off, Vivid, Neutral, Sepia, Black & White, Positive, Lighter skin tone, Darker skin tone, Vivid Blue, Vivid Red, Vivid Green, Custom)
+/- Flash
Sets flash strength (plus or minus two stops in 1/3 stop steps)
Metering
Evaluative, Center weighted, Spot
Quality
Superfine, Fine, Normal
Size
Image Size (L (3072 x 2304), M1 (2592 x 1944), M2 (2048 x 1536), M3 (1600 x 1200), S (640 x 480), Postcard (1600 x 1200), Widescreen (3072 x 1728)
Main Menu
 
AiAF
Sets the auto focus or facial recognition mode (On, Off, Face Detect)
Red-eye
Red-eye mitigation mode (on, off)
Digital zoom
Turns the digital zoom on or off (on, off)
Review
Sets the captured image review ( Off, 2 sec to 10 sec)
Display Overlay
Sets the overlay mode (off, grid, 3:2 guide)
Date Stamp
Adds a date stamp to images (on, off)
Setup
Accesses the Setup sub-menu
 
Ease of Use
The SD40 is a very easy to use camera, with the Func./Set button placing most of the more commonly used options within easy reach. Many of the modes on the camera are automatic, making it easy to just point and shoot – and avoid options altogether.
 


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