Canon EOS-1D Mark III

Value
It's challenging to critique the value of a product when the price hasn't been announced. All we can say is that it is worth more than its predecessor. The Mark III is both faster and higher-resolution than the 1D Mark II N. Though the older camera is fast enough and has enough resolution for many users, a 20 percent improvement in both is valuable. Its live view feature will strike some users as merely cute and irrelevant to their work, but others will find a real appeal there, especially in the remote live view. Canon makes a good case that the Mark III should have better image quality in the form of lower noise and smoother tonality – 14-bit conversion should make a real difference.

Who’s this Camera For?
Point and Shooters – This group will have no interest in the Mark III and won't be able to use it. It will be too expensive, too complicated, and too big for them.

Budget Consumers – Budget consumers won't be able to afford it.

Gadget Freaks – This group will lust for the EOS-1D Mark III. The live view, the incredible speed, the delightfully intimidating heft, and duel processors. They'll love it

Manual Control Freaks – Manual control freaks may wait for the 1Ds Mark III. They'll love the live view and remote capabilities, but the part of this population that isn't sensitive to price will want it with a full-frame sensor.

Pros/Serious Hobbyists – This is the target market for the EOS-1D Mark III. Photojournalists and sports photographers need the speed and reliability. The combination of 10 megapixels and a live view will justify it for generalists who want a fast camera that also has advantages in the studio. Serious Hobbyists? Anyone spending multiple thousands on a camera body is probably making money with it.

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