Digital Camera News
2007 Worldwide Digital Camera Market Share Review
According to IDC, Canon still rules the roost when it comes to sales of digital cameras and dSLR growth reached 41 percent as shipments climbed to 7.5 million units. Here are some highlights 2007 Worldwide Digital Camera Market Share Review Report:Global shipments of digital still cameras including dSLRs reached 131 million units in 2007, driven by strong dSLR shipments and strong growth in the U.S., Eastern Europe, parts of Asia and Latin America. This represents a 24 percent growth rate, stronger than the 15 percent growth experienced in 2006.
dSLR growth reached 41 percent as shipments climbed to 7.5 million units. Canon was again number 1 with share of 43 percent, yet lost another 4 points on top of the 5 points the firm lost in 2005. Nikon was second with share of 40 percent, gaining 7 points from 2005. Sony again placed third, with a share of 6 percent, unchanged from 2005. Olympus, despite having a broader product lineup, failed to make it out of 4th place with a share of 6 percent, just behind Sony.
Sony continued to make inroads after bottoming out in 2005 and saw its total digital camera share maintained at 16 percent, on shipments of 20.1 million units. Kodak had a strong showing in 2007, maintaining its third place ranking and despite the onslaught from Samsung, which came in fourth with 10 percent share on shipments of 12.6 million units.
[Via Imaging Resource]
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