Getty Makes Significant Changes to $49 Web License

Getty Images after discussions with the Stock Artists Alliance announced significant changes to its $49 “web-resolution” license for both Rights Managed and Rights Ready imagery.

Excerpts from the press release:

Highlights of Changes
The major changes to the RM and RR products - compared in the chart below to the products as originally presented - mean they are now clearly and narrowly defined, limited not only to a three month term, but also by additional parameters that effectively constrain usage.

Limitation of size
A maximum usage size of 180x150 pixels is now clearly defined. This clearly limits this license to secondary or spot usage.

Limitation on Distribution
In the original product, distribution was unlimited, allowing $49 licenses for major commercial campaigns. The revised product effectively eliminates this loophole. Distribution of a single web ad is now limited to one website only. Distribution of a single promotional email is limited to 10,000 recipients for RM, and a single email blast for RR. Use on a website is limited to a single page, and not unlimited pages as in the original product.

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